Recent Work Samples
Kia FIFA World Cup
Kia EV9 Reveal
Kia motors / razorfish
Campaign Management / Social Media Strategy
Throughout my time at Razorfish, the largest bandwidth focus was on their Kia Motors Worldwide account. Responsibilities included: overseeing social campaign and strategies, crafting presentations and reports, conducting audience analysis to detail potential areas of concern, and highlighting potential opportunities for audience outreach.
Strategic Reporting
Building out weekly performance reports targeting social account performance, campaign performance, monthly performance reports, seasonal audience opportunities reports, audience sentiment reports, Quarterly reports, Annual Governance audits, and more!
Project/Campaign Management
Overseeing campaign and project progress including: coordinating departmental efforts to ensure creative asset delivery, highlighting potential pain points, overseeing and scheduling social content post client approval, conducting mid-campaign audits to ensure that the campaign progressing towards hitting KPI's.
Mass Social Media / Community Management
Coordinating team efforts to oversee management of social accounts and engage with the general audience. Tracking comments and eliminating comments that violates band guidelines and ToS.
General Freelancing
Varied Projects
A conclusive summary of the different types of projects that I have participated in as a freelancer.
Web Development
As a full stack web developer, I have developed and maintained a variety of website. Everything from designing website front pages, to altering domain destination has been part of a project that I have worked on.
SEO Optimization
SEO is one of the most crucial aspects of both website development and digital marketing overall. Optimizing campaigns can spell the difference between a successful campaign, and a flop.
Social Media Management
Being a social media strategist, social media management has become part of my foundational toolset. Operating social pages from a few hundred follows, to pages in the million, all with the goal of maintaining quality conversions and engagements.
Data Analysis
A crucial aspect of marketing and web development is being able to absorb, compile, and analyze data gathered from said campaigns / projects. The ability to read and present data helps detail the objective results from the campaign.
Digital Marketing
Social media isn't the only type of digital marketing that I have engaged in, I have also engaged in email , search, affiliate, and website marketing. All of them intermingled to ensure campaign success.
Careismatic Brands
Social Media Management
At Careismatic Brands, I operated under the subsidiary allheart as their first social media hire in two years. The overall responsiblities included: developing the social media playbook, develop social campaigns
Social Playbook Development
Developing a playbook for the company to engage in social media activities. Everything from ideal copy styles, to content development rubrics that follows company branding guidelines.
Social Engagement
Rebuilding social media engagement and audience growth from negative growth to positive growth, as well as encouraging audience interaction.
Campaign Execution
Coordinating with vendors and other departments to ensure that company campaigns are executed properly and have achieved acceptable KPI metrics.
Wesbite Development
Website Design Samples
Here are a few samples of websites that I have designed and built from the ground up, along with links to view them.
Jitterbug Solutions
Indelible Learning
Biz Made Ez
Mashable
Social Media Management
Social Media Channels Managed
Here are a few samples of websites that I have designed and built from the ground up, along with links to view them.
CinemaSins
Kia Worldwide
Managed Facebook, Instagram, YouTube, and Twitter/X
Kurzgesagt – In a Nutshell
Microsoft
Managed Facebook, Instagram, YouTube, and Twitch
© 2023 Created by Eric Leatherwood